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Step 3 of 7: Launching a Content Strategy for Social Media

I’m back with Step 3 of 7 for Building a Content Strategy for Social Media! If you missed the backstory, here are the cliff notes: …

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Step 2 of 7: Launching a Content Strategy for Social Media

Welcome back! We’re on Step 2 of 7 for building a corporate social media content strategy. If you want to know what the big deal …

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Step 1 of 7: Launching a Content Strategy for Social Media

An email I sent to my list on December 4, 2019: Following up with Step 1 of 7 on your path to building a content …

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founder of kw content

7 Steps to Launching a Content Strategy for Social Media

An email I sent to my list on December 2, 2019: While everyone is running around like a bunch of maniacs for Cyber Monday, I …

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KW Content at work

The 4 Things Your Brand Needs To Succeed With Content and Social Media In 2020

Social media is saturated and consumers have no patience for brands that show up with weak content. Earning access to your target market’s circle of …

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Is A/B Testing A Hoax? The truth about taking a more scientific approach to message testing

a/b testing [ey–bee tes-ting] Noun In digital marketing, A/B testing is a research methodology that compares two or more versions of a product or message …

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Winning Over The Millennial Market With Values-Driven Messaging

Millennials are a force to be reckoned with because they’re an enormous, savvy, and powerful group of consumers who are shaping the way brands do …

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15 Questions To Make Your Marketing Persona BETTER (Psychographics Beat Demographics)

In marketing, a Persona is a fictional representation of your actual customer that’s used to help hone your brand’s marketing efforts. They’re based on segments …

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Digital Marketing For The Cannabis/CBD Industry In 2019

As ridiculous as it is, the same fear and misinformation that birthed the 1936 propaganda film, Reefer Madness still lurk in the mainstream. And though …

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