“I’m just overwhelmed by the opportunity and possibilities, I can’t wrap my brain around how to get it organized.”
A client said that to me about content marketing the other day. After speaking with more than 60 business owners since April, I can tell you that it’s a common feeling.
So many ideas and so much opportunity…that’s the problem.
How do you ensure that across hundreds of published ideas and touchpoints, your messaging stays consistent?
…That’s why I have a job.
In an internet filled with fluff and last ditch efforts to stay top of mind, I’m focused on bringing PURPOSE to the content you work so hard to publish. Purpose that drives the action you want, with the target you want to reach.
Here are a few tips to help get your content program organized:
Step 1: Write goals for your content strategy and social media marketing department. These should include items like increasing traffic and sales consistently month over month, boosting awareness and loyalty, and aligning all of your content collaborators for a consistent look, feel, and tone of voice.
Step 2: Understand your target market. From their fears and desires, to their language and tone of voice.
NOTE: There is no such thing as an effective content strategy that fails to start with 1 & 2.
Step 3: Organize your communications strategy around the intersection of your target’s needs and your brand’s unique value proposition. If your “story” is not conceived at this intersection, it will not not achieve your business goals.
After that, you need to find a way to show your team how to bring that to life.
…It’s not just what you need, it’s what your audience needs in order to follow you and buy.
In detailed storytelling layers 😉
If you want to hear more about getting yourself the type of roadmap that accomplishes all that and more for your content program, grab one of the spots on my calendar.
In your corner,